Brand Identity System
I developed a complete brand identity that focuses on warmth, community care, and an inviting patient experience. The project included naming, tagline development, logo exploration, color strategy, and a full visual identity system.
Release date
Jun 28, 2025
Location
Vancouver
Client
Smile with Sunrise-School Project
Category
Visual design
01. The Challenge
Dental brands often feel cold, clinical, and intimidating.
The challenge was to create a dental identity that feels friendly, warm, and community centered, while still staying professional and trustworthy. The goal was to design a brand that reduces anxiety, builds comfort, and reflects the welcoming spirit of the Hastings–Sunrise neighbourhood.
02. The Solution
I developed a brand built around the idea of a rising sun, symbolizing positivity, renewal, and the confidence a healthy smile can bring. The visual identity combines soft colors, clean typography, and gentle shapes to represent comfort and care. A complete brand guideline was created, including logo direction, color palette, type system, tone of voice, and application examples.
03. The Result
The final identity balances friendliness with professionalism.
Smile with Sunrise feels warm, approachable, and community minded. The visual system creates consistency across all touchpoints and provides a clear direction for future brand applications such as signage, business cards, and digital assets.
